Northern Loops is much more than knitting and to ensure that it keeps going (Cue that popular word here--sustainability.) We need to generate funds and make connections with other organisations. While I would much rather invent a new stitch or talk to a group of pensioners or kids with knitting needles in my hands, sometimes I need to put my knitting in my pocket and go out and play with the people in suits.
So yesterday Northern Loops and I went to the Business Gateway Roadshow in the ballroom of the Pentland Hotel. I found my suit in the back of the closet and in preparation I looked over my venture development plan and previous marketing materials and dove into the language of markets and customers and benefits and outcomes. Fortunately I could see Northern Loops still amongst that language. Even more fortunately the people in suits could see it, too.
I met some great people committed to helping little organisations like us get not necessarily bigger but definitely better. It was worth putting my knitting in my pocket for a day.